blog – How to improve WordPress website SEO and traffic, and or fix SEO issues


I have a WordPress website with blog area with mainly high quality educational content, contents to Learn English, posts about weight training, music lyrics, music translations, etc., for example.

My WordPress website is in American English, also with a Brazilian Portuguese version, with versions in more than one language created with the Polylang plugin.

Currently the website has about 300 posts, and I have a profile on social networks such as Facebook, Twitter, and YouTube, but it does not seem to me that there is a growth in the website’s audience and or traffic for example.

My WordPress website:

Example of posts from my WordPress website:

How to Create a Simple and Beautiful WordPress Theme from Scratch

Stress-timed, mora-timed and syllable-timed languages

The Chaos by Gerard Nolst Trenité – Phonetic transcription in American English accent

National Anthem of Portugal: A Portuguesa (Lyrics)

Information – Website Traffic:

  • Pageviews: 303, vs. Previous 30 Days

  • Sessions: 102, vs. Previous 30 Days

Currently the website has about 300 posts for example
SEO setups I performed:

  1. On-page and Off-page SEO:

1.1. Google services and or tools: Google Analytics, Search Console, Google AdSense, etc. I perform the setup of Google services and or tools for my WordPress website using the Site Kit by Google plugin.

Site Kit by Google plugin: Site Kit is Google’s official WordPress plugin for insights about how people find and use your website. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the website successful on the web.

Site Kit by Google plugin:

Traffic (Google Analytics (Google Analytics 4), Search Console, Google Tag Manager, Google Optimize)

Content (High quality content, SEO)

Speed (PageSpeed Insights, Website performance optimization)

Monetization (Google AdSense)

Site Kit allows you to connect your WordPress website to all Google services.

The Google Analytics, Google Tag Manager and Google AdSense snippets were added to my WordPress website by the Site Kit plugin.

Site Kit shows key metrics and insights from different Google products:

  1. Search Console

  2. Google Analytics (Google Analytics 4)

  3. Google AdSense

  4. PageSpeed Insights

  5. Google Tag Manager

  6. Google Optimize

Google Optimize:

Google Optimize, formerly called Google Website Optimizer, is a freemium web analytics and testing tool by Google. It allows running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction.

Built on Google Analytics Test what matters. Use your existing Google Analytics website data to quickly and easily identify areas of your site that can be improved upon.

  1. On-page SEO:

2.1. Website pages created using Elementor plugin, with a good setup also for SEO of HTML tags, titles(h1, h2, h3, etc.), internal linking (link building) and or relevante links, images names and alt etc., for example.

2.2. Yoast SEO plugin: Meta tags: Title and description, SEO analysis, etc.

  • Automated technical SEO improvements, like canonical URLs and meta tags.

  • Meta tags: Title and meta description templating, for better branding and consistent snippets in the search results.

  • An in-depth integration that will increase your chance of getting rich results, by helping search engines to understand your content.

  • Faster loading times for your whole website, due to an innovative way of managing data in WordPress.

Write killer content with Yoast SEO.

Yoast SEO plugin know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:

  • SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.

  • Readability analysis: ensures that humans and search engines can read and understand your content.

  • Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian, Turkish, Czech, Norwegian, Slovak and Greek.

  • A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!

Website Content: the website has educational purposes, so the content may have less text (words number) even if this is bad for SEO because the important thing is the relevance and having a high quality content for example.

2.3. Website performance optimization:

2.3.1. W3 Total Cache plugin: It improves the website’s SEO by increasing website performance.

  • Reduced page load time: increased visitor time on website; visitors view more pages. – Up to 80% bandwidth savings when you minify HTML, minify CSS and minify JS files.

2.3.2. Smush plugin: Plugin for Lazy Load Images, Optimize & Compress Images.

  • Reduce image file sizes, improve performance and boost website SEO.

  • Lossless Compression – Strip unused data and compress images without affecting image quality.

  • Bulk Smush – Optimize & compress unlimited images with one click.

  1. Off-page SEO:

3.1. XML Sitemap: (to make it easy for Google to understand the website structure).

I used the Google XML Sitemaps plugin to create a XML Sitemap for my WordPress website. This plugin improves the WordPress website’s SEO by creating special XML sitemaps which will help search engines like Google, Bing, Yahoo and to better index your website.

3.2. Social media integration: Share Buttons by AddThis plugin to add social networks button on the website posts and or pages for example.

3.3. Social networks (Create a profile on the main and or most relevant social networks for the project, like Facebook, Twitter, Instagram, YouTube, etc., for example). (Linkbuilding, backlinks)

As described, I have already performed the main on-page and or off-page SEO settings for WordPress websites for example.

I need to improve the website’s SEO and traffic for example.

I need improvement suggestions and or ideas, strategies and actions I can do to improve the website SEO and traffic, and improve and or increase the website Pageviews por exemplo.

Does anyone have any idea or ideas on how to improve this WordPress website SEO and or traffic, and or fix website SEO issues for example?

Rodrigo Corrêa 3 weeks 2023-01-07T00:21:52-05:00 0 Answers 0 views 0

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