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How to Add Google Analytics to WordPress: The Complete Guide

If you’re trying to figure out how to add Google analytics to WordPress, then this is the video for you. Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here:

There are three main reasons why you’d want to install Google Analytics tracking onto a WordPress site using Google Tag Manager:

1.) You haven’t installed the Google Analytics tool yet and you’re doing it for the first time

2.) You HAVE installed it (maybe through a Google Analytics plugin like the Monsterinsights plugin or the WordPress plugin Yoast), but your Google Analytics dashboard isn’t showing any data and it looks like the installation went wrong

3.) You want to consolidate the Google Analytics tracking code (and ALL YOUR code – javascript etc.) in Google Tag Manager through your Google account

In this video, I’ll go through the exact step by step process you need to follow to install Google Analytics onto a WordPress site / WordPress theme using Google Tag Manager.

Adding Google Analytics to a WordPress website will take about 15 to 30 minutes, and here’s the high level overview of how to get this done:

The goal: To add Google Analytics to a site using Google Tag Manager and verify that it’s working properly.

The ideal outcome: Google Analytics is properly installed and added to your site without any technical issues.

The prerequisites: You can only do this if you have already installed Google Tag Manager. If you haven’t done this already, check out our Google Tag Manager tutorial.

The importance of this action: Google Analytics is the most popular tool to measure traffic on your website and gather data on your visitors. Once you’ve done this, you’ll have access to thousands of metrics like how much traffic you’re getting and how your visitors are behaving on your website.

Where this is done: This will be done in Google Tag Manager and Google Analytics.

When this is done: You only have to do this once and, if you haven’t done it yet, you should do it ASAP.

Who does this: Whoever is responsible for managing your website or your Analytics.

Ready to go? Then watch today’s video!

Want more? Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here:

Comments ( 8 )

  1. Very Helpful and Very Good Lesson. All the Best

  2. Thanks for taking the time to make this, very helpful Tommy.

  3. Another Great Video. This is extremely helpful. You're doing it right.

  4. Great tutorial. Is there plugin that works with latest wordpress 5.1.1 that shows dashboard on wordpress admin front page?

  5. Thank you! Very helpful for a beginner like me.

  6. Really enjoying your tag manager videos. Can you use GTM to add schema markup to individual pages of you sites?

  7. Isn't there a more simple way ? Like a plugin through wordpress?

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